From Dr. David Hornbrook's article...Creating an Aesthetic Practice by Design...

"Establish an Image"
 

"Just as Lexus, BMW, Mercedes Benz and Armani are associated with
quality, so must the successful aesthetic practice. Patients seeking
appearance-related treatment want to be associated with success. The
image you provide to them may be the deciding factor in their seeking out
your services. The environment must reflect the quality of dentistry
performed. An office that represents mediocrity by the choice of its interior
design, location and equipment cannot expect to attract and/or retain
those patients desiring state-of-the-art treatment."

...more...